Gold Reefs key strategic goal is to continuously create value for our customers. This is achieved through strategic investments strengthened by a culture of continuous improvement. The net results are superior products backed by exceptional service levels that add value to our customers.Our rebranding reflects the birth of the new Gold Reef and highlights the huge improvements achieved in our organization over the past 3 years. Our commercial and manufacturing excellence programs ensure that we have globally acceptable processes. Our SHEQ and Product Stewardship programs ensure compliance in the manufacture and distribution of our products so that all stakeholders are not compromised in any way. Our journey to World Class Manufacturing so far, has unlocked significant transformations .